May 22, 2015

Case Study: Ballet Kelowna

The Client:

Ballet Kelowna is a prominent B.C. ballet company helmed by former Ballet British Columbia principal artist, Simone Orlando. Presenting an annual season of both brand-new works and beloved classics, the company tours throughout the greater B.C. area in addition to regularly performing at Kelowna’s Community Theatre.

The Campaign:

Ballet Kelowna hired Laura Murray Public Relations to conduct media relations for its final two 2015 productions in Kelowna: The Ashley Bouder Project (March) and Forward: A Mixed Repertory Programme (April).

The Results:

Coverage was secured throughout the entire Okanagan in print, radio, television and online outlets. Highlights included the front cover of the Kelowna Capital News, Global News Okanagan, Kelowna Daily Courier, Shaw TV, Castanet.net, Okanagan Life Magazine, CBC Radio West, and Summerland Review.

Newsprint:
Click on the image to read each article