#MyMPMGLogo Creative Challenge
We invite you to help us celebrate the unveiling of our new brand + challenge yourself to exercise and explore your own creativity! THE CHALLENGE:… keep reading
Tag: Arts Marketing
#HashtagHints
Just a few quick tips + tricks for top-notch tagging from our social savvy digital team. #ICYMI, its #WineWednesday and we’re going to enjoy the… keep reading
EVOLVE: Laura and Brian Talk Rebranding
Why did you feel you needed to rebrand Laura Murray Public Relations and launch Murray Paterson Marketing Group? Laura: When I first launched LMPR in… keep reading
Marketing the Arts Experience
Marketing the arts, by its very nature, is selling an experience. When an individual books a ticket to a show or purchases admission to an… keep reading
Building a Super Fan: Developing Brand Advocates in the Arts
Devoted supporters are essential to achieving success in a competitive arts market. Filling auditoriums is an important goal for marketing the arts but so is… keep reading
Case Study: JOE INK
The Client: Critically acclaimed dance company, JOE INK, is renowned for it’s versatility, creating provocative and lyrical works that balance local performers and projects in partnership… keep reading
LMPR Honoured with BCAMA Marketing Excellence Award
On October 21, 2015 at the Westin Bayshore, the BC Chapter of the American Marketing Association held its 45th Annual Marketer of the Year Gala.… keep reading
Q&A: Chelsea Isenor
Marketing Assistant Chelsea Isenor is one of the newest team members to join the LMPR family. Her passion for theatre and communications helped her discover… keep reading
Must Subscribe E-Newsletters for Arts Marketers
People often ask us where we get our arts marketing information – though much of what we do comes from experience and creative team brainstorms,… keep reading
Case Study: Ballet Kelowna
The Client: Ballet Kelowna is a prominent B.C. ballet company helmed by former Ballet British Columbia principal artist, Simone Orlando. Presenting an annual season of… keep reading