LMPR Honoured with BCAMA Marketing Excellence Award
On October 21, 2015 at the Westin Bayshore, the BC Chapter of the American Marketing Association held its 45th Annual Marketer of the Year Gala. This year honoured popular restaurant chain A&W Food Services.
The event also marked the inauguration of the BCAMA Marketing Excellence Awards – celebrating the accomplishments of three organization’s achievements in: Community Engagement or Not-for-Profit Marketing; Public Relations or Experiential Marketing; and Marketing on a Shoestring.
It is our great pleasure to announce that LMPR was honoured with the Marketing Excellence Award for Not-for-Profit Marketing for our work on Theatre Under the Star’s 2014 Season.
The jury recognized LMPR’s for both the strategy & execution of its full-service, integrated marketing plan – which included Media Relations, Advertising, Online Marketing, Social Media, and Promotions – as well as the stellar results achieved for the 2014 season – including a 29% increase in revenue and the first extension of a season in the company’s more than 70 year history.