Case Study: Canada’s Royal Winnipeg Ballet presents Romeo + Juliet
The Client
Founded in 1939, the Royal Winnipeg Ballet (RWB) is Canada’s oldest ballet company and the longest continuously operating ballet company in North America. Under the artistic direction of André Lewis, the RWB tours extensively each year, performing both classic and contemporary works on stages of all sizes.
The Campaign
Laura Murray Public Relations was hired to provide a full service marketing campaign for RWB’s western tour of Romeo + Juliet with stops in Vancouver and Kelowna. The project scope including graphic design, advertising buy, online marketing, social media, promotions, and media relations.
The Results
Romeo + Juliet had a vast and glowing presence throughout the Lower Mainland. Bus sides, contest boxes, online advertisements, posters, and rack cards stood out to dancers and dance-enthusiasts everywhere they looked.
The media relations campaign saw enormous success, which included the front cover of the Vancouver Sun’s arts section and a Global Morning News interview, as well as coverage on The Georgia Straight, The Province, Langley Times, Vancouver Courier, Metro News, The North Shore News, Inside Vancouver, Vancouver Vantage, Vancouver Mom, Review Vancouver, Entertainment Vancouver, among many others.
Campaign Highlights
Newsprint:
Click on the image to read each article.
Online:
Television:
Advertising & Promotions
Christmas Gift Bag Promotion
Gift Bag Pick-up Table in Queen Elizabeth Theatre Lobby
One of Many Vancouver Busses Displaying Romeo + Juliet’s Beautiful Creative
In-store Promotion at The Bay Downtown
Window Display at The Dance Shop on Broadway
Categories: Case Studies