EVOLVE: Laura and Brian Talk Rebranding
Why did you feel you needed to rebrand Laura Murray Public Relations and launch Murray Paterson Marketing Group? Laura: When I first launched LMPR in… keep reading
Author: mpmg
ShakesPR: Publicity Tips from The Bard
We’re celebrating the 400th anniversary of Shakespeare’s death with a few useful insights from The Bard himself! Use these quotes from some of our favourite… keep reading
Marketing the Arts Experience
Marketing the arts, by its very nature, is selling an experience. When an individual books a ticket to a show or purchases admission to an… keep reading
Top Ted Talks: Inspiration + Creativity
Hanah Van Borek suggests: Amy Tan – Where does Creativity Hide? The author of the best-selling novel, Joy Luck Club, shares one of her life’s… keep reading
Five Best Practices to a Winning Headline
Whether you’re writing a press release, blog post, advertisement, or email – its overall effectiveness comes down to the headline. Ask any seasoned journalist, copy… keep reading
LMPR’s Favourite Winter Recipes
There’s nothing better than a cozy meal on a cold day! Here’s a few of our staff’s favourite winter recipes to keep you warm until… keep reading
Professional Tone: It’s All in the Delivery
Be it spoken or written communication, a professional tone will improve the response to a message. When the underlying tone of our conversation says, “I’m… keep reading
Building a Super Fan: Developing Brand Advocates in the Arts
Devoted supporters are essential to achieving success in a competitive arts market. Filling auditoriums is an important goal for marketing the arts but so is… keep reading
Case Study: JOE INK
The Client: Critically acclaimed dance company, JOE INK, is renowned for it’s versatility, creating provocative and lyrical works that balance local performers and projects in partnership… keep reading
LMPR Honoured with BCAMA Marketing Excellence Award
On October 21, 2015 at the Westin Bayshore, the BC Chapter of the American Marketing Association held its 45th Annual Marketer of the Year Gala.… keep reading