October 13, 2015

Case Study: Vancouver International Flamenco Fest

The Client:

The Vancouver International Flamenco Festival is one of few celebrated festivals devoted to the Flamenco art form outside of Spain. Since its beginnings in 1990, the festival has developed a mature understanding of Vancouver’s multicultural audiences by nurturing the form’s hybridized roots in Sephardic, Persian, Gypsy and Indian cultures. The two-week long festival strives to reflect and connect diverse sociocultural identity, through work narratives underlining flamenco’s universal message of humanistic tolerance.

The Campaign:

The Vancouver International Flamenco Festival hired LMPR to secure high-levels of media coverage for the 25^th Anniversary edition of the festival. Along with implementing an extensive media plan, LMPR provided online marketing and social media support to help attract new audience members previously unexposed to the festival.

The Results:

LMPR garnered an unprecedented amount of media impressions resulting in boosted sales and culminating in a sold out final performance. The abundance of media coverage across print, radio, television, and online included interviews, live demonstrations, articles, previews, reviews, event listings, and several features about the festival’s founders and their milestone 25^th Anniversary.

Highlights include: The Province, The Vancouver Sun, The Georgia Straight, Global Television News, Vancouver Presents!, Vancity Buzz, CBC News, City TV’s Breakfast Television, Shaw TV’s go! West Coast, The Peak, CBC Radio, and News 1130.

Newsprint:

Click on the image to read each article