Case Study: Vancouver International Dance Festival
The Client:
The Vancouver International Dance Festival celebrates culturally diverse contemporary dance in a 10-day showcase throughout Vancouver. Since 1988, VIDF has presented the local dance community with the opportunity to expand their knowledge of dance through workshops and master classes, as well as provide major cultural exposure to the city of Vancouver. Celebrating their 15th edition this year, VIDF featured some of their most notable artists to date, including Japan’s oldest and largest butoh company Dairakudakan and renowned performer and choreographer Benoït Lachambre‘s company Par B.L.eux.
The Campaign:
The Vancouver International Dance Festival hired LMPR to maintain their high attendance rate, as well as attract a new wave of audience members who were previously unexposed to the festival. Through a thoughtfully crafted media relations plan and online marketing support, LMPR aided in the festivals success by encouraging ticket sales through media coverage and online advertisements, helping to make the festival’s 15th edition one of the most memorable yet.
The Results:
LMPR publicized the prestige of performers in the VIDF 2015 lineup, as well as focused advertising efforts on a carefully selected demographic of potential festival attendees. The outcome? An abundance of effective coverage and advertisements that catapulted this years festival into the public eye.
Highlights include: The Vancouver Sun, The Georgia Straight, Shaw TV’s go! Westcoast, Novus Community TV, Vancity Buzz, Vancouver Presents!, Miss 604, North Shore News, The Vancouver Observer, and online advertisements.
In Print
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Online
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Television
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Digital Advertising
Categories: Case Studies