Workshop: Brian Paterson Demystifies Digital Marketing

BC Alliance for Arts + Culture’s workshops and webinars address topics of interest to arts, culture, and heritage organizations and to artists, presented by some of the top experts in their fields.

This spring, our own Brian Paterson is presenting and introductory workshop on Principles of Digital Marketing for Arts.

WHEN: Wednesday, March 14, 2018; 9:30 a.m. – 12:00 p.m.
WHERE: 100-938 Howe St., Vancouver
COST: $45.00 BC Alliance members | $85.00 non-members | $25.00 livestream

Taking a highly practical approach, Brian will outline the tools that offer arts and culture organizations the highest returns; explore case studies that highlight best practices and sound strategies; and equip participants with working knowledge to start planning their own campaigns. Platforms covered will include Search Advertising via Google Grants, Google Display Network, and Facebook Advertising.

Learn more + register now at!

Categories: Featured, MPMG