Media Relations Case Study: Eastside Culture Crawl
The Eastside Culture Crawl is an annual four-day arts festival that involves visual artists of all disciplines opening their studios and homes to the public. The event began in 1997 with just 45 visual artists in three Strathcona area studio buildings. Now, in its 18th year, the Crawl has become a staple to Vancouver culture with over 450 participating artists and more than 20,000 attendees.
Laura Murray Public Relations was hired to secure high-levels of media coverage for this large-scale, visual arts event in television, radio, print, and online publications. Activities included writing & distributing a press release, crafting, sending & uploading event listings, pitching local journalists, coordinating interviews and television shoots.
The Eastside Culture Crawl campaign was immensely successful with interviews, live demonstrations, articles, previews, reviews, and contests appearing in print, broadcast, and online outlets across the Lower Mainland.
Highlights include: City TV’s Breakfast Television, go! Vancouver, JoyTV, CBC Radio-Canada, News 1130, CBC’s North by Northwest, Fairchild Radio, The Globe and Mail, Vancouver Sun, The Province, The Georgia Straight (cover story), Where Vancouver, Vancouver Courier, The Westender, North Shore News, Vancity Buzz, Miss604, Montecristo Magazine (online), Scout Magazine, Vancouver Magazine (online).
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Categories: Case Studies