Supporting the Next Generation of Performing Artists

HYPE is MPMG’s annual grant program to help support emerging Canadian artists in the presentation of a new work, across all performing artistic disciplines. Open to organizations who have been in operation for no more than three years, at time of application, each recipient will receive $12,000 of marketing and consulting services from MPMG to promote work being presented during the winter or spring season.

HYPE is part of MPMG’s ongoing efforts to support, train, and mentor the next generation of performing artists through the donation of marketing services. HYPE will provide Media Relations, Digital Marketing, and Consulting support to raise the profile and awareness of the recipient’s new work, while simultaneously helping prepare them for ongoing success by providing training, mentorship, and marketing resources in preparation for future presentations.

2026 Application Dates + Details

Applications Open: June 10, 2025 (for new work falling between February and July 2026).

Application Deadline: September 9, 2025, 5pm (Pacific Time – Canada). The HYPE application form will be available on June 10. Please check back at that time.

Application Selection: November 4, 2025.

Project Window: You are presenting a new work that falls between February and July 2026.

Applicant and Project Eligibility: You are an organization who has been in operation for no more than three years as of the application deadline. You are a registered not-for-profit or charitable organization.

You are presenting a new, fully staged, full-length work or mixed program in a professional setting with a minimum seating capacity of 150 seats. Eligible performing arts genres include: dance, theatre, music, and comedy.

Value: MPMG will donate $12,000.00 in marketing services to be used in 2026, in conjunction with the selected work.

Upon receipt of the applications by September 9, 2025 (at 5pm PT), MPMG may require an interview with the candidates, to take place in-person or through Zoom.

For further information, please contact: hype@mpmgarts.com

MPMG is proud to announce that Belle Spirale Dance Projects is HYPE’s inaugural organization. Belle Spirale will present UNIVERSUS at the Vancouver Playhouse on March 21 and 22, 2025.