EXAMINE: VIFF Case Study
In 2020, VIFF presented their first-ever online primary festival. The innovative 39th edition brought 100+ boundary-pushing films + events straight to homes throughout British Columbia.
MPMG implemented an extensive media relations + digital advertising campaign. The results: Cover stories, multiple feature articles, segments in major print, TV + radio outlets, and an 850 percent return on investment.
Check out our Featured Work to review the campaign highlights.
Categories: Case Studies, Featured, MPMG