Case Study: The VAM Symphony Orchestra presents Beethoven Celebration

The Client

On November 18, 2012 at The Orpheum Theatre, the Vancouver Academy of Music Symphony Orchestra presented Beethoven Celebration. The concert celebrated the great composer's legacy with a program including the Triple Concerto and Symphony No. 9, and featured guest performances by returning alumni, the Vancouver Bach Choir, and Vancouver Opera's Young Artists Program.

The Campaign

Laura Murray Public Relations were hired to provide a far-reaching media relations campaign that would achieve high levels of public awareness in lead-up to the concert.

The Results

Interviews and articles were secured with publications and outlets throughout the Lower Mainland. Coverage highlights included: The Vancouver Sun, The Georgia Straight, Global TV, CTV, OMNI TV, CBC North by Northwest, WE Vancouver, CBC Espace Music, The Independent Times, TV Week Magazine, North Shore News, North Shore Outlook, Vancouver Observer, Fairchild TV, and more.

The extensive coverage resulted in the Vancouver Academy of Music – for the first time ever- playing to a completely sold out Orpheum Theatre.

Selected Coverage


Newsprint & Online:


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