Case Study: The Cultch presents The Rap Guide to Evolution

The Client

In late October 2013, The Cultch – one of Vancouver’s most significant theatre, music, and dance presenters – staged rapper Baba Brinkman’s The Rap Guide to Evolution. Brinkman, combining science and poetry, took the audience on a provocative, hilarious, and scientifically accurate tour through Darwin’s theory of evolution.


The Campaign

Laura Murray Public Relations were hired to provide a media relations campaign that would secure high-levels of editorial coverage and public awareness around The Cultch production The Rap Guide to Evolution. The broad range of activities included composing and distributing a press release, pitching local journalists to write features, and securing the attendance of reviewers.

The Results

Interviews, articles, previews, and reviews were secured with publications and outlets throughout the Lower Mainland. Coverage highlights included: The Province, The Vancouver Sun, Metro News, The Georgia Straight, The Globe & Mail, Miss604, Vancouver Vantage, The Rush, Global BC, and CBC Radio One: On the Coast.


Selected Coverage


Click on the image to read each article. 


The Province The Rap Guide


The Province-The Rap Guide


The Courier-The Rap Guide


Metro News-The Rap Guide     Vancouver Sun-The Rap Guide




Miss604-The Rap Guide     Vancouver Observer-The Rap Guide


Jo Ledingham-The Rap Guide     Vancouver Vantage-The Rap Guide




Categories: Case Studies