Case Study: Shiamak Davar at the TOIFA Awards

The Client

Known as India’s guru of contemporary dance, Shiamak Davar is a much sought-after choreographer known for his trendsetting work in Bollywood blockbusters and for changing the way the world looks at Bollywood dance.

In April of 2013, Shiamak brought his world renowned blend of Bollywood Jazz and Contemporary Dance to two Vancouver stages as the official Director of Choreography and Design at the inaugural 2013 Times of India Film Awards (TOIFA).

The Campaign

Laura Murray Public Relations were hired to provide a media relations campaign that would secure high-levels of editorial coverage and public awareness around Shiamak's participation. The broad range of activities included composing and distributing the press release, pitching local journalists to write features, and being on-hand to coordinate press conferences and media opportunities.

The Results

Interviews and articles were secured with publications and outlets throughout the Lower Mainland. Coverage highlights included: The Vancouver Sun, The Province, CBC's Early Edition, CBC's NXNW, CBC National News, Global BC1 News, CTV News, Huffington Post Canada, 24 Hours Vancouver,and more.

Selected Coverage


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Categories: Case Studies