Case Study: Blackbird Theatre presents Don Juan

The Client

Blackbird Theatre is Vancouver's foremost presenter of classical theatre. In its short existence, the company has mounted highly-acclaimed productions by such far-ranging playwrights as Albee, Beckett, Euripides, Ibsen, Pinter, and more.

In December of 2012 the company mounted a new adaptation of Don Juan, by Molière, which continues its run at the Cultch through January 26, 2013.

The Campaign

Laura Murray Public Relations were hired to provide a full service marketing campaign for the production, including graphic design, advertising buy, promotions, and media relations.

The Results

Don Juan's presence in the Lower Mainland was undeniable, with audiences, actors, and the general public alike commenting upon how the show seemed to appear everywhere they looked.

The marketing campaign saw the show creative reach potential audiences members through an enormous variety of traditional, online, and unexpected channels. The media relations campaign saw coverage in The Globe and Mail, The Vancouver Sun, The Province,  The Georgia Straight, WE Vancouver, North Shore News, Metro News, OMNI TV, Novus TV, and CBC Radio Canada, among many others.

Selected Coverage


Click on the image to read each article
Blackbird Theatre's Don Juan in The Georgia Straight  Blackbird Theatre's Don Juan in the Vancouver Sun
Blackbird Theatre's Don Juan in The Province  Blackbird Theatre's Don Juan in Metro Vancouver News
Blackbird Theatre's Don Juan in TV Week   Blackbird Theatre's Don Juan in North Shore News


Advertising & Promotions:

Dinner with the Don

 Online & Outdoor Video Spot

Blackbird Theatre's Don Juan continues through to January 26 at The Cultch.

For tickets & information, visit

Categories: Case Studies