In November 2019, renowned choreographer Crystal Pite’s ‘Body and Soul’ was premiered by Paris Opera Ballet. In Winter of 2021, Digidance – a national initiative between leading dance presenters DanceHouse (VAN), Harbourfront Centre (TO), the NAC (OTT) + Danse Danse (MTL) – streamed it to audiences across the country.

In support of the digital debut, MPMG implemented a media relations + digital advertising campaign, securing numerous feature articles + segments in major print + radio outlets nationally across Canada.