Based on the remarkable true story of 7,000 stranded passengers and a remote Canadian town, the ingenious, soul-feeding and uniquely Canadian Broadway smash-hit took the stage in Victoria, celebrating the best of humankind.

MPMG planned + implemented an extensive, multi-platform digital advertising campaign using social, display, and video advertising. With two sold out weeks at the Royal Theatre, the show broke all historic sales records of the 110-year old venue.