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November 2, 2012

The Week in Review – October 29

CANADIAN POP STARS CELEBRATE HAMLET WITH STRATFORD
Popular Canadian Indie band, Stars, has partnered with The Stratford Shakespeare Festival to work on a show inspired by one of the bard’s best loved characters, The Globe and Mail reported recently.

Working with lead singer Torquil Campbell is literary wonder Anne Marie McDonald who, along with director Alisa Palmer, will create a “meditation on Hamlet” using both existing Stars songs and new collaborations. We look forward to hearing more after the 'secret' workshop planned shortly.

STRATFORD FESTIVAL REMOVES 'SHAKESPEARE' FROM NAME

On the subject of Stratford, the festival will return to its old name and remove the word 'Shakespeare' from its title. The announcement comes in the first few days of Antoni Cimolino's role as artistic director, and is accompanied by a full rebrand of the organization's visual identity.

In a statement reported by the CBC, Cimolino explained, “The name connects powerfully with audiences and allows us to best convey the breadth and depth of the seasons we are planning to present.”

The festival's production schedule will still rely heavily on Shakespeare, however, with the 2013 season including Othello, Measure for Measure, The Merchant of Venice, and Romeo and Juliet.

A new logo accompanies the name change

ARTISTS AND CULTURE WORKERS COUNT THE COST OF SANDY
Our thoughts are with the many thousands of people affected by the devastating hurricane Sandy that hit the Caribbean and US East Coast this week: a tragedy that will take months of humanitarian work to rectify.

Often forgotten in the coverage is the cultural devastation such weather can cause – in particular, the thousands of dollars lost by artists and the community as a result of damage to both public and private artwork. The Guardian profiles the professionals who prevent, assess, and heal damage to collections. In better news, New York’s Broadway opened its doors for matinee and evening performances on October 31, just days after the storm.

CANADIAN CONFERENCE OF THE ARTS CLOSES
One of the most important champions of Canadian Culture, the Canadian Conference of the Arts, closed its doors this week after 67 years of operation, winding down immediately. Founded in 1945 by a group of emi­nent artists, includ­ing painters Lawren S. Har­ris, of the Group of Seven, and André Biéler, the CCA has been associated with major cultural policy developments throughout its history, including the creation of the Canada Council for the Arts. The lack of its voice is sure to be keenly felt across the country.

A release from the CCA details the full reasons behind its closure.

STAR WARS EPISODE SEVEN ANNOUNCED
Disney announced they have bought LucasFilm for $4.05 billion and, as a result, plan to launch a new Star Wars film, Episode Seven, in 2015. Since the announcement, there’s been wild speculation across the internet about the storylines of episodes 7 to 9, but Disney confirmed that the plot would follow “an original story”.

Further details will be announced in the coming months, but until then, Star Wars fans and skeptics alike will be sure to create their own tributes to the announcement, like the one below.

Who's your favourite Disney Princess now?

Categories: MPMG

BroadwayCanadian BandCanadian Conference of the ArtsCCADisneyLogoNew YorkSandyShakespeareStar WarsStarsStratford FestivalThe Week in Review

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@mpmgarts

In arts marketing, visual content is one of your m In arts marketing, visual content is one of your most powerful tools—and one of the most underestimated. From the photo accompanying a media feature to the image anchoring a billboard, a digital ad, or a social feed, the visuals you create do the heavy lifting long before a word is read.To ensure your next shoot delivers, here are MPMG's top tips:📖 Do your research
🤝 Choose your team
🎭 Focus on character
💫 Static shouldn't mean stiff
🎶 Find your musical match
📱 Short, sharp, and made for scrollRead more about each tip on our @mpmgarts news page. Link in bio.
The road to opening night @tutsvancouver! There The road to opening night @tutsvancouver!There is so much that goes into marketing a beloved Vancouver tradition like TUTS. Check out just a small sliver of media + community events, in lead up to opening nights for this summer's season of Theatre Under the Stars, featuring SISTER ACT and DISNEY'S THE LITTLE MERMAID.We hosted a media preview at Malkin Bowl, brought the season's two leading ladies into the CTV Your Morning studio, hosted a mermaid-themed pop-up at Canada Together – the Canada Day activation @canadaplace - and, of course, cheered from our seats on both opening nights! 💙It's one of our team's favourite events of the year! Grab your tickets until Aug 22 at tuts.ca
At MPMG, we know that building real relationships At MPMG, we know that building real relationships with the press takes more than a good pitch — it takes empathy, timing, and respect for the people on the other side of the inbox. We recently reached out to three industry experts to ask how media relations pros can break through in an era of shrinking newsrooms and limited resources.Here are some key insights from Anya Wassenberg (Editor, @ludwigvantoronto), Charlie Smith (Editor, @pancouvermedia), and Dana Gee (Journalist, @thevancouversun & @theprovince).💡 Make sure your pitch is relevant — and don't be afraid to follow up!
📸 Make their job easier with ready-to-go photos.
🌐 Do your research and find the common thread between your story and what they already cover.
✨ Lead with timing, brevity, and respect — short, well-timed pitches go further than long ones.Read more on our @mpmgarts news page. Link in bio.
As Vancouverites, we know how special summer is to As Vancouverites, we know how special summer is to our city. The sun is (finally) shining, the vibes are immaculate, and there are so many incredible arts and culture experiences to explore 🎟 ☀Looking for something to see or do?  Check out these festivals, theatre seasons, and exhibitions from MPMG's Vancouver client roster:@tutsvancouver 2026 season | July 3 - August 22
@indiansummerfestival 2026 edition | July 9-19
@eastsideartsfest_van 2026 edition | July 17-26
@billreidgallery presents 'Jamie Gentry: Blossoming' | Until Aug 10
@bardonthebeach 2026 season | Until Sept 19
@moa_ubc presents 'I Use My Haida Eyes: The History Blankets of Jut-ke-Nay–Hazel Wilson' | Until Oct 12


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