Marketing the Arts Experience
Marketing the arts, by its very nature, is selling an experience. When an individual books a ticket to a show or purchases admission to an… keep reading
Tag: Marketing Tips
Five Best Practices to a Winning Headline
Whether you’re writing a press release, blog post, advertisement, or email – its overall effectiveness comes down to the headline. Ask any seasoned journalist, copy… keep reading
Building a Super Fan: Developing Brand Advocates in the Arts
Devoted supporters are essential to achieving success in a competitive arts market. Filling auditoriums is an important goal for marketing the arts but so is… keep reading