Q&A: Shona Wercholuk
Communications Coordinator Shona Wercholuk is the newest member of the LMPR team. With a background in arts administration, public relations, and a passion for Vancouver’s independent music scene, she looks forward to sharing the news and stories of our diverse clientele.
Tell us about yourself & how you got into arts marketing.
I’ve always loved writing, and knew I wanted a career that was heavily involved in the craft but also knew I didn’t want to be a novelist. Due to this love I got a Bachelors degree in English from UBC and then immediately started working at Arts Umbrella. The arts have always been a hobby of mine, but it wasn’t until my work at Arts Umbrella that a passion to work in the arts really flourished.
I also soon realized that I really enjoyed working with people and began a search for a career that could combine all three of these interests. I recently completed SFU’s Public Relations Certificate program, which aligned me with the right tools to get started in public relations. I was then lucky enough to find a career that combined my love for the arts and public relations.
Where is the best place you have travelled & why?
This is a really tough one! Because of my dad’s job, I have travelled a lot; I was fortunate enough to grow up all over the world as a result of that. As a child, I spent most of my upbringing in Kuala Lumpur Malaysia and the city will always be very near and dear to my heart.
I would have to say our family trip to Austria was my absolute favourite though. We went in December, a time of year I love, and the country was absolute breathtaking. It was the epitome of Christmas- and full of authentic markets with the most wonderful handmade trinkets. It was a place and a feeling I will never forget.
What was the first show you remember seeing as a child?
Shania Twain. I was 8 years old and we were living in Australia at the time. I remember feeling very proud I was seeing a Canadian perform in a different country.
If you could grab a coffee with one artist – living or dead – who would it be and why?
After reading some of the Bronte sisters works, I developed a fascination for them, but particularly with Emily. There’s very little published information about her, so I would really love to pick her brain. Although she was said to be very shy, so who knows how much she would say.
What are you most looking forward to in your new role at LMPR?
There’s so much! I’m really excited to be working with some seasoned professionals as it allows for a great learning experience. I’m also excited about all of the amazing clients I’m able to work with and help market in new and creative ways. But the most exciting thing for me has to be the fact that everyday I am able to explore my creativity in some way.
Morning person or night owl? Night Owl
Drink of choice? A cold glass of bubbly
Truth or dare? Truth
Favourite book? The Picture of Dorian Gray – Oscar Wilde
Best Movie? The Little Mermaid (I can’t help it!)
Power of Flight or Invisibility? Invisibility