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April 14, 2015

Q&A: Hanah Van Borek

Account Manager Hanah Van Borek is one of the newest team members to join LMPR. Bringing with her strong agency experience, excellent communication skills and a creative mind, Hanah looks forward to supporting the arts and culture community of Vancouver while pursing her own love for music. 

Tell us about yourself & how you got into arts marketing.

As is the case for many others in this profession, I had dreams of pursuing a career as an artist (a composer/musician to be exact). While my passion for arts never wavered, my vision for how I would immerse myself in the arts world did. I studied contemporary and electroacoustic composition at SFU, and part of my course requirements included classes in communication and sound, sparking my interest in communication theory and media, and later leading to my complete enrolment in the Communications program.

It’s through this program that I was hired with a prominent PR agency,  which then opened the door to other agency opportunities. While these firms focused on different industries, my mind was always set on returning to the arts, and I now feel I’ve found my dream position at LMPR.

Where is the best place you have travelled & why?

A few years ago my partner and I embarked on a backpacking tour of South America – four countries in five weeks! One destination I cherished the most was the small town of La Serena in the desert of the Coquimbo Region in Chile.

By day we travelled across the vast desert, passing vineyards and pisco distilleries, stunning valleys and ancient Incan waterways. By night we drank wine by the sea and stargazed at the observatory from one of the world’s top sites for viewing the southern constellations. The locals told us La Serena had a mystical energy, which we both experienced and that’ s why it continues to stick out in my memory.

What was the first show you remember seeing as a child?

My grade one class went to a see a performance of Magic Flute. It was a kiddy version, with silly costumes and antics to keep us attentive, which I’m not sure was successful, but at least I’m glad to know the school system back then made efforts to include classical music in my education.

If you could grab a coffee with one artist – living or dead – who would it be and why?

Leonardo da Vinci because he was a genius who not only knew about art but everything else in the world too! I’d love to brief him on art and culture in 2015 and hear his reactions. I would also ask him how he found time to pursue so many different disciplines.

What are you most looking forward to in your new role at LMPR?

I’m thrilled to hone my skills and take them to the next level, all the while supporting the arts and culture community of Vancouver. I’m also excited to encounter new amazing organizations and the works they’re producing.

Lighting Round!

Morning person or night owl? Morning person – I go to bed at 10pm.

Drink of choice? Beer – Usually Lagers

Truth or dare? Dare for the adrenaline. Plus I don’t mind looking stupid from time to time.

Favourite book? Memoirs of a Geisha – Arthur Golden

Best Movie? Amelie – I love the music and the way each character is presented

Power of Flight or Invisibility?  Flight would be more fun. Invisibility is useful but you’d end up hearing and seeing things you regret.

 

Kari Heese Photography

Categories: MPMG

Account ManagerArthur GoldenArtsBeerCommunicationsLagerMemoirs of a GeishaQ&ASFU

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@mpmgarts

In arts marketing, visual content is one of your m In arts marketing, visual content is one of your most powerful tools—and one of the most underestimated. From the photo accompanying a media feature to the image anchoring a billboard, a digital ad, or a social feed, the visuals you create do the heavy lifting long before a word is read.To ensure your next shoot delivers, here are MPMG's top tips:📖 Do your research
🤝 Choose your team
🎭 Focus on character
💫 Static shouldn't mean stiff
🎶 Find your musical match
📱 Short, sharp, and made for scrollRead more about each tip on our @mpmgarts news page. Link in bio.
The road to opening night @tutsvancouver! There The road to opening night @tutsvancouver!There is so much that goes into marketing a beloved Vancouver tradition like TUTS. Check out just a small sliver of media + community events, in lead up to opening nights for this summer's season of Theatre Under the Stars, featuring SISTER ACT and DISNEY'S THE LITTLE MERMAID.We hosted a media preview at Malkin Bowl, brought the season's two leading ladies into the CTV Your Morning studio, hosted a mermaid-themed pop-up at Canada Together – the Canada Day activation @canadaplace - and, of course, cheered from our seats on both opening nights! 💙It's one of our team's favourite events of the year! Grab your tickets until Aug 22 at tuts.ca
At MPMG, we know that building real relationships At MPMG, we know that building real relationships with the press takes more than a good pitch — it takes empathy, timing, and respect for the people on the other side of the inbox. We recently reached out to three industry experts to ask how media relations pros can break through in an era of shrinking newsrooms and limited resources.Here are some key insights from Anya Wassenberg (Editor, @ludwigvantoronto), Charlie Smith (Editor, @pancouvermedia), and Dana Gee (Journalist, @thevancouversun & @theprovince).💡 Make sure your pitch is relevant — and don't be afraid to follow up!
📸 Make their job easier with ready-to-go photos.
🌐 Do your research and find the common thread between your story and what they already cover.
✨ Lead with timing, brevity, and respect — short, well-timed pitches go further than long ones.Read more on our @mpmgarts news page. Link in bio.
As Vancouverites, we know how special summer is to As Vancouverites, we know how special summer is to our city. The sun is (finally) shining, the vibes are immaculate, and there are so many incredible arts and culture experiences to explore 🎟 ☀Looking for something to see or do?  Check out these festivals, theatre seasons, and exhibitions from MPMG's Vancouver client roster:@tutsvancouver 2026 season | July 3 - August 22
@indiansummerfestival 2026 edition | July 9-19
@eastsideartsfest_van 2026 edition | July 17-26
@billreidgallery presents 'Jamie Gentry: Blossoming' | Until Aug 10
@bardonthebeach 2026 season | Until Sept 19
@moa_ubc presents 'I Use My Haida Eyes: The History Blankets of Jut-ke-Nay–Hazel Wilson' | Until Oct 12


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