Case Study: The Dancers of Damelahamid’s Coastal First Nations Dance Festival

The Client

From March 8-11, 2012 the Dancers of Damelahamid presented the Coastal First Nations Dance Festival at the Museum of Anthropology at UBC. The annual event gathered a diverse array of Aboriginal performance groups from throughout BC, the Yukon, Alaska, and abroad to share a multitude of Indigenous cultures and dance traditions through school workshops, evening galas, and public afternoon performances.


The Campaign

Laura Murray Public Relations were hired to provide a far-reaching media relations campaign that would achieve high levels of public awareness for the festival.


The campaign strategy involved securing advance interviews for the artists in high-profile media outlets and featured event promotion in a wide variety of print, radio, and online calendars, special sections, and event listings.


The Results

Interviews and articles were secured with publications and outlets throughout the Lower Mainland.  Coverage highlights included: the Vancouver Sun, Province, CTV Evening News, CBC Radio-Canada, Shaw Express, Xinhua, Vancouver Courier, Georgia Straight, Surrey Now, Burnaby Now, North Shore News, Westender,, Inside Vancouver, Aboriginal Tourism BC, and CITR Radio.


The Coastal First Nations successfully sold-out both of its ticketed evening galas at the Museum of Anthropology.

Selected Coverage

Newsprint & Online:
(click on article to read)

Dancers of Damelahamid in the Vancouver Courier  Dancers of Damelahamid in the Vancouver Province Dancers of Damelahamid in Westender  Dancers of Damelahamid in the Georgia Straight Dancers of Damelahamid at Inside Vancouver  Dancers of Damelahamid at Vancouver Mom


TV & Radio:

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