Case Study: The Dancers of Damelahamid’s Coastal First Nations Dance Festival
The Client
From March 8-11, 2012 the Dancers of Damelahamid presented the Coastal First Nations Dance Festival at the Museum of Anthropology at UBC. The annual event gathered a diverse array of Aboriginal performance groups from throughout BC, the Yukon, Alaska, and abroad to share a multitude of Indigenous cultures and dance traditions through school workshops, evening galas, and public afternoon performances.
The Campaign
Laura Murray Public Relations were hired to provide a far-reaching media relations campaign that would achieve high levels of public awareness for the festival.
The campaign strategy involved securing advance interviews for the artists in high-profile media outlets and featured event promotion in a wide variety of print, radio, and online calendars, special sections, and event listings.
The Results
Interviews and articles were secured with publications and outlets throughout the Lower Mainland. Coverage highlights included: the Vancouver Sun, Province, CTV Evening News, CBC Radio-Canada, Shaw Express, Xinhua, Vancouver Courier, Georgia Straight, Surrey Now, Burnaby Now, North Shore News, Westender, VancouverMom.ca, Inside Vancouver, Aboriginal Tourism BC, and CITR Radio.
The Coastal First Nations successfully sold-out both of its ticketed evening galas at the Museum of Anthropology.
Selected Coverage
Newsprint & Online:
(click on article to read)
TV & Radio:
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