Case Study: Roy Henry Vickers & Robert Budd’s ‘Raven Brings the Light’
The Client
On Saturday April 6, 2013 at Vancouver’s Waterfall Building, Roy Henry Vickers, one of Canada’s most-lauded artists, launched his largest-ever collection of new prints at a public art show and storytelling event. The creations on display were taken from Raven Brings the Light – a new art book co-authored by Vickers and historian Robert Budd – telling the legend of how Raven brought light to the world.
The Campaign
Laura Murray Public Relations were hired to provide a media relations campaign that would secure high-levels of editorial coverage and public awareness for both the art show and the upcoming release of the book.
The Results
Interviews and articles were secured with publications and outlets throughout the Lower Mainland and beyond. Coverage highlights included: The Vancouver Sun, The Globe and Mail, Canadian Living, First Nations Drum, Georgia Straight, CBC’s NXNW, CBC’s Early Edition, CBC’s NXNW, Shaw TV’s Go Vancouver, Global BC1 News, Metro Vancouver, Where Magazine, and more.
The general public turnout for the event was outstanding, and resulted in all copies of Raven Brings the Light selling out within the first 90 minutes.
Selected Coverage
Newsprint:
(Click on the image to read each article)
TV & Radio:
Turnout:
Raven Brings the Light is available for purchase now at Amazon.ca.
Categories: Case Studies