Case Study: Angélique Kidjo at the Chan Centre
The Chan Centre for the Performing Arts at the University of British Columbia has earned an international reputation for its striking design and stellar acoustics. Artists, critics, and patrons alike are unanimous in their praise of this multi-faceted facility, winning it a place among North America’s premier performing arts centres. A variety of performances and events are offered year-round, from classical recitals and jazz concerts, to avant-garde theatre and opera productions, to folk and world music.
On October 13, 2012 the Chan Centre presented internationally renowned musician and humanitarian Angélique Kidjo. Born in Benin, the Grammy Award-winning singer/songwriter is one of Africa’s most internationally celebrated female musicians.
LMPR was hired to provide a far-reaching media relations campaign that would achieve high levels of public awareness in lead-up to the concert.
The campaign strategy involved securing advance interviews for the artists in high-profile media outlets and featured event promotion in a wide variety of print, radio, and online calendars, guidebooks, special sections, and event listings.
Interviews and articles were secured with publications and outlets throughout the Lower Mainland. Coverage highlights included: The Vancouver Sun, The Georgia Straight, The Province, 24 Hours, Global TV, Shaw TV, North Shore News, The Afro News, The Snipe News, CBC English and French Radio and Television, Co-op Radio, and Review Vancouver.
The extensive coverage resulted in a packed house whose enthusiasm could not be contained. The audience began by dancing in the aisles and were soon being pulled up on stage by the infectiously energetic performer.
Newsprint & Online
(click on article to read)
Categories: Case Studies