SUPPORTING THE NEXT GENERATION OF PERFORMING ARTISTS

UPDATE FOR 2027: NOW OPEN TO A WIDER POOL OF APPLICANTS

2027 APPLICATIONS OPEN ON JUNE 9 to candidates presenting a new work that falls between February and July 2027.

HYPE is MPMG’s annual grant program to help support emerging Canadian artists in the presentation of a new work, across all performing artistic disciplines. Now open to a wider pool of applicants, organizations in operation for no more than eight years, at the time of application, will receive $12,000.00 of marketing and consulting services from MPMG to promote work being presented during the winter or spring season. 

HYPE is part of MPMG’s ongoing efforts to support, train, and mentor the next generation of performing artists through the donation of marketing services. HYPE will provide Media Relations, Digital Marketing, and Consulting support to raise the profile and awareness of the recipient’s new work, while simultaneously helping prepare them for ongoing success by providing training, mentorship, and marketing resources in preparation for future presentations.

Application Deadline: September 8, 2026, 5pm (Pacific Time – Canada). For consideration, candidates should complete the HYPE application form, available starting June 9, 2026. 

Application Selection: November 3, 2026

Project Window: You are presenting a new work that falls between February and July 2027.

Applicant and Project Eligibility: You are an organization who has been in operation for no more than eight years as of the application deadline. You are a registered not-for-profit or charitable organization. You are presenting a new, fully staged, full-length work or mixed program in a professional setting with a minimum seating capacity of 150 seats. Eligible performing arts genres include: dance, theatre, music, and comedy.

Value: MPMG will donate $12,000.00 in marketing services to be used in 2027, in conjunction with the selected work. 

Upon receipt of the applications by September 8, 2026 (at 5pm PT), MPMG may require an interview with the candidates, to take place in-person or through Zoom. 

For further information, please contact: hype@mpmgarts.com

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Inaugural 2025 Recipient: Belle Spirale Dance Projects x UNIVERSUS.

2026 Recipient: Little Room Productions x Fall(se) Circ(us)