September 26, 2013

Case Study: Paradise Lost? at MOA

The Client

The Museum of Anthropology (MOA) at UBC is a vital institution whose contributions to our collective understanding of culture, history, and humanity cannot be understated. Through its expansive collection and myriad programs, the celebrated organization not only educates about the significant history of civilizations, but also fosters compassion by helping its visitors understand the fundamental connections that all people share.

In July of 2013, MOA launched a vibrant new exhibition, presenting an insider’s perspective to the diverse cultures of the Pacific Islands. Curated by Dr. Carol Mayer (MOA Curator, Africa/Pacific), and organized to coincide with the Pacific Arts Association Symposium at MOA, the exhibition featured the works of 13 contemporary artists displayed throughout MOA’s public spaces and at its downtown Satellite Gallery. Paradise Lost? Contemporary Works from the Pacific remains on display until Sunday, September 29, 2013.

The Campaign

Laura Murray Public Relations were hired to provide a media relations campaign that would secure high-levels of editorial coverage and public awareness around the opening of MOA’s exhibition. The broad range of activities included composing and distributing a press release, pitching local journalists to write features, coordinating interviews, and being on-hand to coordinate press tours and media opportunities.

The Results

Extensive interviews and articles were secured with publications and outlets throughout the Lower Mainland. Coverage highlights included: The Georgia Straight, The Vancouver Sun, Metro, The Globe & Mail, WE, CBC Radio One’s NXNW, CBC Radio-Canada, Global BC1 News, CBC Telejournal, 24 Hours Vancouver, and more.